Rated 4.7 (2,245)
Lip-Plumping Lip Balm
Finally. A juicy, tinted gloss that hydrates as hard as it shines — no layering required.
Buildable, Juicy Color Payoff
Hyaluronic Acid Hydration
No-Mirror Application
High-Shine, Glassy Finish
Will This Feel Sticky or Heavy?
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No — the formula is a lightweight balm-gloss hybrid, not a traditional tacky lip gloss. It melts on contact for a cushiony, non-sticky finish. Because it's soft, a light touch when applying goes a long way.
Is It Actually Hydrating, or Just Glossy?
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Both. Hyaluronic acid, chia seed oil, and cupuacu and shea butters work underneath the shine, so it's treating dry or chapped lips while it glosses — not just sitting on top.
Which Shade Should I Get?
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Seven buildable shades — from Charismatic (clear, for pure shine) to Genius (a red-berry tint) — all sheer enough to layer over lipstick or wear alone. Most first-time buyers start with Truthful (nude) or CEO (rosey mauve).
How Long Does It Last?
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Expect roughly 2–3 hours of wear before a touch-up — it's built for comfort and glass-like shine over long-wear, so we'd rather you reapply than deal with a stiff, drying formula.
See it in action
Over 4.4M Views On Instagram
Lauren J.
"This balm has a lovely, buttery texture and is more pigmented than most gloss-balms I've used. My lips look smooth and hydrated all day."
Powered by Simplicity. Loved for Results.
One swipe of color, shine, and hydration — no primer, no liner, no ten-step routine. Just a formula that works with your lips, not against them.
Powered by Simplicity. Loved for Results.
One swipe of color, shine, and hydration — no primer, no liner, no ten-step routine. Just a formula that works with your lips, not against them.
Instant Hydration Boost
Hyaluronic acid infuses lips with long-lasting moisture from the very first swipe.
Buildable Pigment
Sheer color deposits more with each layer, so your shade adapts to how bold you want to go.
Comfort-First Formula
A buttery, cushiony texture that glides on and stays comfortable — no tacky, glued-together lips.
Dermatologist-Tested
Gentle enough for everyday use.
FREE SHIPPING
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Winter sale
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Buy 1 Get 1 Free
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FREE SHIPPING
+
Winter sale
+
Buy 1 Get 1 Free
+
FREE SHIPPING
+
Winter sale
+
Buy 1 Get 1 Free
+
FREE SHIPPING
+
Winter sale
+
Buy 1 Get 1 Free
+
FREE SHIPPING
+
Winter sale
+
Buy 1 Get 1 Free
+
FREE SHIPPING
+
Winter sale
+
Buy 1 Get 1 Free
+
Our Premium Ingredients
Hyaluronic Acid
Infuses lips with intensive, long-lasting hydration.
Shea Butters
Nourishes lips and helps prevent dryness.
Chia Seed Oil
Cold-pressed oil that deeply nourishes and conditions.
Fruit & Veggie Extract Blend
Apple, strawberry, watermelon, carrot & avocado for antioxidant nourishment.
Customer Reviews
Sarah,
64
Verified Buyer
“I've tried so many glossy lip pens over the years, but most of them feel tacky by lunchtime. This one goes on buttery and my lips still look hydrated hours later — way more pigmented than I expected from a balm.”
Lip-Plumping Lip Balm
$32.45
Purchased on November 10th, 2025
Maya,
47
Verified Buyer
“Love the cooling tingle and the glassy shine — it does run a little sticky for my taste, but it's worth it for how good my lips look under the gloss.”
Lip-Plumping Lip Balm
$32.45
Purchased on March 14th, 2023
Jessica,
31
Verified Buyer
“The tube doesn't retract, so I learned to twist just a tiny bit at a time. Once I figured that out, it became my everyday gloss — clear, glassy, and it doesn't dry my lips out like most balms.”
Lip-Plumping Lip Balm
$32.45
Purchased on July 4th, 2021